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Collagen has shifted from being a niche scientific term to a global beauty buzzword, featured in serums, powders, capsules, and even coffee blends. It’s often promoted as the secret to smooth, radiant skin—but collagen is more than just a marketing hook. It’s a vital structural protein that plays a central role in how our skin looks and feels. This guide breaks down what collagen actually
Hyaluronic acid has become one of the most talked-about ingredients in the beauty industry, often highlighted in skincare routines, serums, and moisturisers. Its reputation as a miracle hydrator makes it a cornerstone of countless formulations marketed for smooth, glowing, and youthful skin. But beyond the hype, what exactly is hyaluronic acid, how does it work, and why has it become so essential in beauty products?
